Investors Study Highlights What’s Most Important for Younger Generations
January 12, 2023
Investors are looking for trendy and fun opportunities with many of them moving money into penny stocks, REITS, and other options when compared with insurance products.

If you’re new to investing or looking to set up your own financial future graduating from college/graduate school or navigating the early phases of your career, you’re not alone.
A study completed by FINRA recently found that younger investors were more likely to purchase on margin, look to social media for guidance with their investment decisions, trade on mobile apps, and make riskier investments. Of those people who recently opened an investment account, the majority of them have less than two years of overall investment experience.
No matter what your experience or personal goals, it’s valuable to have someone help you pick and choose the right strategies based on your own needs.
Getting started with investing overall is an important strategy for your financial plan, but with less experience may come less knowledge about how to handle shocks and big dips in the market. Many investors and potential investors are looking at their financial picture right now and deciding where they’ve missed opportunities in the past.
Of those people who recently opened accounts, 21% opened in the last two years and a growing number of the general investor population has non-retirement investments. In 2015 30% of the population had non-retirement investments, but that number jumped to 35% in 2021. To get more assistance with your financial strategy, set aside time to meet with our qualified professionals. We can help you choose what mix belongs in your own investment strategy by talking to you about what’s most important to you now and in the future.